Creating excitement with a relatable #product message that encourages users to generate and share their own content. This approach amplifies the product's visibility.
For example: Starbucks’ #RedCupContest invites customers to share photos of their holiday-themed cups, driving engagement and viral marketing.
Making a product or part of a product exclusive taps into psychological triggers such as FOMO (fear of missing out) and social status, attracting users because of desirability and perceived value of the product.
For example: Clubhouse, an audio-based social networking app, initially grew its user base by being invite-only. This created a sense of exclusivity and desirability, making people more eager to join.
Launching on Product Hunt can boost visibility, enhance SEO through backlinks, increase exposure to tech influencers, create networking opportunities with entrepreneurs and potential partners.
For example: Notion, an all-in-one workspace, achieved significant success after its Product Hunt launch, using community feedback to refine its features and rapidly increase user adoption.
Collaborating with individuals who have a strong social media presence or influence over a specific target audience to promote their products or services.
For example: HelloFresh partnered with food and lifestyle influencers of YouTube and Instagram, offering discount codes to their followers. This helped quickly grow its subscription base and become a leader in the meal kit industry.
Leveraging the credibility and reach of established media outlets through press releases, interviews, and partnerships with journalists to create trust and positive publicity for a brand or product.
For example: When launched, Slack focused on securing media coverage from major tech publications like TechCrunch and Wired to create buzz around its collaboration and messaging platform.
Encouraging existing customers to recommend a product or service to their friends and family by offering incentives leverages the power of word-of-mouth which often is more influential than traditional advertising.
For example: Robinhood, the commission-free stock trading app, launched a referral program rewarding users with free stock for each new account opened through their referral. This incentivized promotion and attracted many novice investors, boosting the app's popularity.
